<p>The National Assessment and Accreditation Council (NAAC) play a central role in assuring the quality of higher education in India. Designed to evaluate institutions on academic, infrastructural, and governance parameters, NAAC accreditation is widely seen as a benchmark of institutional quality. However, higher education institutions (HEIs) encounter several significant challenges in navigating this process. These challenges include limited financial and human resources, procedural complexity and bureaucratic delays, lack of clarity and transparency in evaluation criteria, infrastructural deficits, and issues related to data preparation for the Self-Study Report (SSR). Moreover, disparities between well-resourced urban institutions and smaller colleges compound the complexities, negatively impacting institutional readiness. Through a critical analysis of existing literature and current developments, this paper explores these obstacles and offers recommendations to address them. The findings suggest that while NAAC has helped institutionalise quality assurance, HEIs require targeted support systems, capacity building, and greater transparency in assessment processes to fully benefit from accreditation and strengthen quality outcomes. The National Assessment and Accreditation Council (NAAC) play a pivotal role in enhancing the quality and accountability of higher education institutions (HEIs) in India. Since its inception in 1994, NAAC has provided a systematic framework for evaluating institutional performance based on academic, administrative, and infrastructural parameters. Accreditation by NAAC has consequences for institutional reputation, funding, academic autonomy, and student confidence. However, despite its benefits, the NAAC accreditation process presents numerous challenges for HEIs seeking or maintaining accreditation. This research paper systematically explores the major impediments confronted by institutions, including resource constraints, lack of awareness and preparedness, data management difficulties, subjectivity in assessment, bureaucratic complexities, and issues related to transparency and credibility. The study draws upon literature review, policy documents, and recent developments within the Indian higher education sector to present a comprehensive overview of these challenges. Recommendations for institutional and regulatory reforms aimed at simplifying the accreditation process and enhancing institutional readiness are also discussed.</p>

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