Abstract
Indian Journal of Modern Research and Reviews, 2024;2(5):25-34
Riding the Wave: Exploring Technological Disruptions, Customer Preferences, and Security Challenges in Fintech-Infused Banking
Author :
Abstract
The rapid evolution of Financial Technology (FinTech) has brought about significant disruptions in the traditional banking sector, altering customer behavior, perceptions of risk, and security concerns. This study aims to assess the multifaceted impacts of FinTech innovations on traditional banking, focusing on technological disruptions, customer behavior, and security considerations. A survey of 385 respondents was conducted to gauge the extent of technological disruptions caused by FinTech innovations in banking services. The findings indicate a widespread acceptance and adoption of FinTech solutions, with respondents acknowledging the transformative impact on their banking experiences. Moreover, a notable preference for online banking services over traditional methods was observed, signifying a shift in consumer behavior toward digital solutions. The convenience provided by FinTech solutions and individualized financial services are strongly preferred, according to an analysis of consumer behavior. But worries about how digital payment systems can affect spending patterns surface, underscoring the necessity for a well-rounded approach to money management. Although there are legitimate concerns regarding the security of financial data in FinTech-enabled banking services, they are outweighed by the perceived advantages, suggesting a fine line between convenience and security. In conclusion, this study provides valuable insights into the impact of FinTech innovations on traditional banking, highlighting the need for continuous adaptation to meet evolving customer demands while ensuring robust security measures. Future research should focus on addressing specific concerns and disparities to foster greater inclusivity and trust in FinTech solutions.
Keywords
Fintech, Technological Disruptions, Traditional Banking Systems, Customer Behaviour, Security Challenges and Risk Factors