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Abstract

Indian Journal of Modern Research and Reviews, 2026; 4(SP1): 138-143

From Digital Distraction to Social Capital: Repurposing Social Media for Family-Led Sustainable Development in India @2047

Author Name: Umanath Singh

1. Ph.D., Research Scholar, Department of Journalism & Mass Communication, Shri Khushal Das University, Hanumangarh, Rajasthan, India

Abstract

<p>As India marches toward the vision of Viksit Bharat @2047, the family unit remains the bedrock of its socio-economic stability. However, the rapid proliferation of digital platforms has introduced a paradox. While enhancing global connectivity, it has often led to &lsquo;digital distraction&rsquo; and the fragmentation of traditional family values. This paper, rooted in my PhD topic- &#39;Impact of Social Media on Family Values: A Study&#39;, transitions from a problem-centric analysis to a solution-oriented pathway for sustainable development.</p>

<p>The study argues that social media must be repurposed from a tool of passive consumption into a catalyst for Social Capital. By integrating primary data on changing familial interactions, the research identifies three transformative pathways for 2047. First, the Socio-Economic Pathway explores how family-led digital entrepreneurship can drive inclusive growth. Second, the Linguistic Pathway demonstrates social media&rsquo;s potential to preserve vernacular heritage and transmit intergenerational values, ensuring that technological progress does not lead to cultural erosion. Third, the Scientific Pathway proposes a framework for &lsquo;Value-Based Algorithmic Ethics&rsquo; to safeguard mental well-being and domestic cohesion of the Indian society.</p>

<p>The findings suggest that treating social media as Digital Public Infrastructure (DPI) for households in India could enable more effective leverage of the &lsquo;Demographic Dividend&rsquo;. The paper concludes that the sustainable transformation of India @2047 depends not only on technological adoption but also on the strategic re-bonding of the Indian family in the digital age. It provides policy recommendations for &lsquo;Family-Centric Digital Literacy&rsquo; to ensure that the impact of social media shifts from eroding values to fortifying India&#39;s social fabric.</p>

Keywords

Social Media, Family Values, Social Capital, Viksit Bharat 2047, Sustainable Development, Digital Public Infrastructure