Festival tourism in India is a lively mix of culture, history, and economic growth. India is one of the most diverse countries in the world, and its many festivals show off its unique customs, faiths, and regional identities. Every year, millions of tourists from India and throughout the world come to see events like Diwali, Holi, and Durga Puja, as well as regional events like the Pushkar Camel Fair and Hornbill Festival. This article discusses how festival tourism can foster more sustainable cultural tourism, community involvement, and economic prosperity in the area. It looks at how festivals help to brand a destination, encourage cultural interchange between people from different cultures, and promote India's intangible cultural heritage around the world. There are also talks about problems like commercialisation, overcrowding, and environmental damage, as well as ways to manage these issues responsibly. In the end, the article shows that festival tourism is a strong way to keep traditions alive while also promoting inclusive growth in India's tourism industry.
Tourism for festivals, Cultural Heritage, Tourism that is good for the environment, Branding the Destination, Growth of the community, Different cultures, India
. Festival Tourism in India: Traditions, Impacts, and Sustainable Practices. Indian Journal of Modern Research and Reviews. 2025; 3(11):1-8
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