In today's digitally connected world, social media marketing is essential for promoting brands and interacting with consumers. But given the growing concern over the environment, it's critical that marketing plans adhere to sustainability principles. This study examines the potential for combining sustainability and digital innovation in social media marketing. It looks at how businesses might use modern technologies to encourage environmentally conscious behavior and lessen their influence on the environment. The study finds important tactics for enhancing the sustainability of social media marketing campaigns through digital innovation using secondary data. Businesses may create a more sustainable digital marketing environment and promote good social and environmental change by integrating ethical consumption, renewable energy, and community involvement.
Social media marketing, Digital innovation, Sustainability, Environmental concerns, marketing practices, Eco-friendly practices, Environmental footprint, Positive social change
. Eco-Friendly Engagement: Harnessing Digital Tools for Sustainable Social Media Marketing. Indian Journal of Modern Research and Reviews. 2024; 2(6):01-05
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