India's automotive industry is the cornerstone of the country's manufacturing and economic development, contributing 7.1% to India's gross domestic product (GDP) and 49% to manufacturing GDP. As the fourth largest automobile producer globally, India has the scale and strategic depth to emerge as a global leader in the automotive value chain. The sector spans a vast ecosystem ranging from vehicle assembly and auto component manufacturing to deep inter-linkages with critical industries such as steel, electronics, rubber, IT and logistics. In recent years, India has seen exponential growth in vehicle production, with more than 28 million units to be manufactured in 2023-24 alone. The industry's contribution goes beyond industrial production, and it supports millions of direct and indirect jobs, fostering innovation of safety and comfort features in especially in car segment which shows wide scope for expansion, but since the last decades car users and government are focusing safety and comfort features because of rate of growth of road accidents in India, as per official statistics was published by the Ministry of Road Transport and Highways (MoRTH), 153,972 persons were death in road accidents in the year 2024. Which is 11.3 per cent deaths per 100,000 of the population, which is a horrible figure. Of those who died, only 14% had females, and the rest were males. Internationally, females always have a low share of road deaths compared to males. The car manufacturers have been focusing more on government guidelines towards car build quality and safety rating by using the latest technology and AI, by which road accidents may be reduced. They have been using advanced safety features like ADAS 2-star, five-star, airbags, seat belts, and ABS. The presented research study has been conducted using primary and secondary data.
Safety, ABS, ADAS, rating, technology, AI, Automation.
. Impact of Safety and Comfort Features on Women’s Perception and Loyalty Towards Car Brands with Special Reference to Indore City. Indian Journal of Modern Research and Reviews. 2026; 4(2):298-302
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